World Cup expected to be ‘most tweeted’ ever

World Cup expected to be ‘most tweeted’ ever

TWEETS:With 255 million users around the world, Twitter is a popular platform for commenting on global events such as sports. Photo: Reuters

By Esteban Israel

SAO PAULO (Reuters) – The World Cup, which kicks off this week in Brazil, will be the most tweeted event ever, a Twitter Inc executive said.

Brazil’s Twitter director Guilherme Ribenboim said the volume of messages sent during the month-long competition starting on June 12 will dwarf the 150 million tweets sent about the 2012 London Olympic Games.

“The World Cup will take all that to a whole different level,” Ribenboim told Reuters.

“For Twitter this will be the biggest event ever.”

With 255 million users around the world, Twitter is a popular platform for commenting on global events such as sports.

The London Olympic Games showed people like to tweet about what they see at a stadium or watch on TV, making the microblog service more attractive for advertisers.

FIFA, soccer’s governing body, estimated 3.2 billion people, or almost half the world’s population, watched at least part of a game during the 2010 World Cup in South Africa.

The tournament comes at a good time for Twitter, which has seen stagnant user growth in its first two quarters as a public company, with its stock trading near its post-IPO low.

“Most companies pouring huge amounts of money into advertising during the World Cup want to amplify their investment by reaching people through Twitter and engaging with them,” Ribenboim said.

The executive dismissed concerns about Brazil’s poor telecommunications infrastructure, which could affect people’s ability to tweet from the stadiums.

All 32 teams participating in the World Cup have official twitter accounts, as do most of their soccer players. Portugal’s Cristiano Ronaldo leads the pack with 26.6 million followers, tailed by Brazil’s Neymar with 10.8 million and England’s Wayne Rooney with 8.8 million.

Ribenboim said Twitter has been working closely with soccer federations and even coaching players on how to use the social media.

“We have been showing them how they should use the platform, how to use hashtags, how to engage with their fans.”

(Reporting by Esteban Israel, Editing by Nigel Hunt)

Recent Headlines

in Local

Butterball is Ready to Help With Turkey Dinner

turkey 2

If you're the type of person that "could make a TV dinner taste like radio," perhaps cooking a turkey isn't exactly in your wheelhouse.

in Local

City Council May Do Away with Ethics Committee

6-30-15 Springfield City Council

The Springfield City Council may do away with

in Local

Springfield Jobless Rate Drops — And More

job apps

Springfield-area Unemployment: 5.1%

in Local

Rauner Issues Pardons

Illinois Republican gubernatorial candidate businessman Bruce Rauner participates in a Republican gubernatorial candidate debate Tuesday, Feb. 18, 2014, in Springfield, Ill. The four Republican gubernatorial candidates said that they’ll be willing to work with unions if elected but differed on how to approach the relationship during a downstate debate that largely focused on pension reform, taxes and just briefly on personal issues that have dogged some of the candidates.

Rauner granted 10 and denied 200 clemency petitions.

in Local

Springfield Man Convicted of Sexual Assault


Christopher Westfall was convicted in August.