News

Will you ‘run for the border’ for breakfast?

Will you ‘run for the border’ for breakfast?

COMING TO A DRIVE-THRU NEAR YOU: The fast-food chain says the waffle taco, which includes scrambled eggs, sausage and a side of syrup, was the top seller during breakfast hours at the five Southern California restaurants where they were tested earlier this year. The waffle taco and other Taco Bell breakfast items launch nationwide next month. Photo: Associated Press

NEW YORK (AP) — Egg McMuffin, meet the Waffle Taco.

Taco Bell is readying for the launch of its national breakfast menu on March 27, with items such as the A.M. Crunchwrap designed to appeal to its fan base of younger men.

And the chain says breakfast will be available until 11 a.m. — a half-hour longer than McDonald’s offers its Egg McMuffins.

Taco Bell President Brian Niccol says the chain intends to be a “strong No. 2″ after McDonald’s.

McDonald’s has long been the fast-food leader in the mornings, with its popular Sausage Biscuits, Hotcakes and other items pulling in roughly 20 percent of the company’s U.S. sales.

But the chain has been facing stiffer competition in recent years, with competitors such as Starbucks and Subway rolling out breakfast sandwiches as well.

Recent Headlines

in Local

Woman Dies in Route 29 Crash Near Edinburg

Fresh
medical

Illinois State Police say a van over corrected after swerving off the roadway.

in Local

Attorney Wants Parsons to Pay $1.2 Million Now, $100,000 Monthly

Fresh
Jeff Parsons appears defiant as he walks out of federal court in Springfield July 10, 2014

An attorney representing former THR and Associates employees and creditors wants Jeff Parsons to pony up -- immediately.

in Local

Fake IDs are Easy to Get

Fresh
id theft

Fake IDs and driver’s licenses are the scourge of the Illinois secretary of state’s office

in Local

Hope Institute Places CEO on Interim Leave

hope institute logo

DCFS investigates abuse allegations

in Election 2014, Local

Oberweis Courts Black Vote

oberweiss

"Pastor on the roof" backs Republican