News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Local

Quinn Accuses Rauner of Not Hiring Enough Minorities

Fresh
Bruce Rauner (R), Pat Quinn

Both trying to make inroads in minority communties

in Local

Library Turf War Continues

Fresh
Lincoln Presidential Museum

Major donors threaten to withhold donations unless the feuding stops

in Local

Woman Dies in Route 29 Crash Near Edinburg

medical

Illinois State Police say a van over corrected after swerving off the roadway.

in Local

Attorney Wants Parsons to Pay $1.2 Million Now, $100,000 Monthly

Updated
Jeff Parsons appears defiant as he walks out of federal court in Springfield July 10, 2014

An attorney representing former THR and Associates employees and creditors wants Jeff Parsons to pony up -- immediately.

in Local

Fake IDs are Easy to Get

id theft

Fake IDs and driver’s licenses are the scourge of the Illinois secretary of state’s office