News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Local

Fox Lake Update: Tipster Allegedly Lied

FOX LAKE AP

Countless man-hours wasted in Gliniewicz investigation

in Local

Woman Accused of Fatal Accident Wants New Attorney

ANDREA LITTLE 102052

Andrea Little had been expected to plead guilty.

in Local

Federal Grand Jury Indicts 2 Decatur Residents

jail

Two Decatur residents have been charged by a federal grand jury in Springfield.

in Local

House Fails to Override Veto of Union-Backed Bill

rauner

The House voted 68-34 to override Rauner's veto of the bill. It needed 71 votes to become law.

in Local

Child Care Assistance Program Changes Fail By One Vote

local_news_generic

A plan to restore state-subsidized child care assistance for low-income working parents has failed by one vote in the Illinois House.