News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Local

Illinois Ranked at the Top for School Emergency Plans

school-security_generic

Illinois is the nation’s most improved state when it comes to establishing emergency plans for children

in Local

Prisons and Power

jail

A spokesman for AFSCME says power failures highlight a lack of necessary funding

in Election 2014, Local

Quinn and Rauner Agree: Don’t Raise the Gas Tax

GAS PUMP

Other ways to build and maintain roads, they say

in Local

Accident Leaves State Trooper Injured

isp crash

Cause of crash under investigation