News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Local

Illinois Tollway Expects Spike in Holiday Traffic

IL Tollways

Free coffee will also be available at tollway oases.

in Local

Quinn Signs Bill to Pay Jurors More in Illinois

Governor Quinn Signs Historic Pension Reform

Quinn signs bill to increase daily pay for those who serve jury duty in Illinois.

in Local

Central Illinois Food Bank Says Need is Great All Year Long

foodbank

Executive Director Pam Molitoris says need remains great the entire year.

in Local

T-Mobile Customers May Be Eligible for Refunds

local_news_generic

Court ruling says cellphone company illegally charged customers