News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Recent Headlines

in Local

Phillips 66: 25K Gallons of Diesel Fuel Leaks into Waterway

wood river refinery

Leak discovered Friday morning near Wood River Refinery.

in Local

Department of Transportation to Implement New Rules for Tanker Cars

Tanker Car

Trains will be required to move through urban areas at a slower pace when carrying flammable liquids.

in Local

Independent Record Stores Celebrate Record Store Day Today

Record Store Day

Several labels will have special releases to celebrate today.

in Local

Funeral for Cardinal George Set for Thursday

Francis Cardinal George

Cardinal George died Friday at the age of 78.

in Local

Winslow Still Wants Body Cameras for SPD

springfield_police_1

Winslow says he wants to use body cameras as a means to protect officers on every call, every time.