News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Recent Headlines

in Local

Illinois Threatends to Withhold Funds if School Districts Don’t Test

Student Testing

Chicago Public Schools have already declined to offer the PARCC assessment tests.

in Local

Springfield Teen Taken Charged in Tuttle Murder

policetape2

A 16 year old Springfield youth has been charged with First Degree Murder in Tuttle's death.

in Local

Durbin Introduces Bill to End Cuban Travel Ban

durbin

The travel ban has been in effect since 1960, ostensibly as a way to prevent Americans from supporting the Castro communist regime.

in Local

Lincoln Funeral Reenactment Could Be Economic Boon

lincoln

As Springfield prepares for the re-enactment of Abraham Lincoln's funeral in May, officials say the 150th anniversary could be an economic windfall for the city.

in Local

Suspect in Wednesday Shooting Arrested

KATRELL MORRIS

Springfield Police have arrested the man they believe is responsible for a non-fatal shooting near King and Stuart earlier this week.