News

Scarlett Johansson’s ad banned; reason might surprise you

Scarlett Johansson’s ad banned; reason might surprise you

TOO HOT FOR TV: Scarlett Johansson's sexy Super Bowl ad was banned but it had nothing to do with being "too hot." Photo: YouTube

Actress Scarlett Johansson’s new ad for beverage firm SodaStream has been banned from America’s Super Bowl broadcast this weekend because it mocks the event’s main sponsor, Pepsi.

“The Avengers” beauty recently signed on as the face of the brand and filmed a TV spot, in which she uses the SodaStream machine to make herself a fizzy drink and seductively sips the beverage through a straw.

The Super Bowl ad bosses had no problems with sexy Scarlett, but they didn’t like the end of the ad, when the actress utters an apology to SodaStream’s competitors: “Sorry Coke and Pepsi”, and now the 30-second clip has been rejected by broadcasting bosses at Fox, the network which will air Sunday’s big football game.

Johansson’s deal with SodaStream has already attracted headlines for other reasons – this week, the actress was forced to defend her decision to represent the Israel-based firm while maintaining her role as an Oxfam Ambassador amid the ongoing unrest in the Middle East.

Addressing criticism from political activists, she stated: “I remain a supporter of economic co-operation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights…

“I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them. I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over eight years.

“Even though it is a side effect of representing SodaStream, I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future.”

Recent Headlines

in Local

DeWitt Co. Settlement OK’d in Dispute to Put Toxic Waste Over Aquifer

water

DeWitt county has approved a settlement with a landfill company.

in Local

Kankakee Co. Sheriff Describes Security Lapses that led to Inmate Escape

inmate_exiting_kamron_taylor

Sheriff Tim Bukowski says investigators found no inmate count had been done.

in Local

House Approves Springfield High Speed Rail Oversight Act

high speed rail

An attempt to make sure fair hiring practices are implemented on Springfield's high speed rail 10th street consolidation project is moving forward.

in Local

Rauner Admin. Plans $106 Million in Medicaid Cuts

medicaid

Cuts to Medicaid will make up about one-third of the $300 million in spending reductions by Gov. Bruce Rauner's office

in Local

Butler: Future of $26M in Social Service Funding Unknown

Budget Cuts

State Representative Tim Butler says who knows if that $26 million Governor Bruce Rauner is holding from a number of state social service programs will be restored or not.