News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

10 hours ago in Local

UIS Breaks Ground on Student Union

5-4-16 UIS Groundbreaking

Ground has been broken on what is being referred to as the "Living Room" for the students of the University of Illinois Springfield.

10 hours ago in Local

Aeropostale to Close Springfield, Forsyth Stores

aeropostale

Aeropostale files for Chapter 11.

11 hours ago in Local

Social Service Groups Sue Governor for $100M Past Due

Illinois Republican gubernatorial candidate businessman Bruce Rauner participates in a Republican gubernatorial candidate debate Tuesday, Feb. 18, 2014, in Springfield, Ill. The four Republican gubernatorial candidates said that they’ll be willing to work with unions if elected but differed on how to approach the relationship during a downstate debate that largely focused on pension reform, taxes and just briefly on personal issues that have dogged some of the candidates.

Five dozen social service agencies working without pay for nearly a year because of the Illinois state budget stalemate are suing Gov. Bruce Rauner.

11 hours ago in Local

Trial Set for 2 of 6 Men Accused of Dismembering Woman’s Body

Champaign Police Murder Arrests WAND

Two of the six men charged with dismembering a missing Champaign woman will be held for trial after a judge heard testimony from a detective.

12 hours ago in Local

Death Knell for Graduated Income Tax

tax

Sponsors blame Rauner