News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

in Local

Springfield School District Still Focusing on Security

Fresh
school board headquarters

Gill: School district taking on safety head-on

in Election 2014, Local

Grimm Polling Between 6 and 7 Percent in Governor’s Race Poll

chad_grimm

The Libertarian candidate for governor is getting 6 or 7 percent in public opinion polls, which is greater than the lead that Gov. Pat Quinn enjoys in recent polls.

in Local

Chicago Civil War Site Recognized

local_news_generic

The former site of a Civil War training and prisoner of war camp on the South Side of Chicago has received formal recognition.

in Local

Concealed/Carry Not a Problem for Most Cops

siren

Cops always expect the unexpected

in Election 2014, Local

Central Illinois Teens Working as Election Judges

votesigns

Dozens of high school students in central Illinois will serve as election judges at the polls this Election Day.