News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

in Local

Rand Paul Campaigns in Illinois

Fresh
Paul in Chicago

A Republican presidential candidate says he'll take some cues from Gov. Bruce Rauner's campaign.

in Local

Rauner’s Workers Comp Reform Fails

state_capitol_1

A party-line vote Wednesday afternoon kept a workers' compensation restructuring from going to the Senate floor.

in Local

Manar: Budget Unlikely by May 31

state_capitol_4

"Cutting vital services, banking $2.2 billion of... just... fictional pension savings that aren't going to occur, we're going to claim to be balanced?"

in Local

Illinois Bill Penalizes for Leaving Pets in Extreme Weather

cat

Offenders could face up to a year in jail and fines of up to $2,500.

in Local

Mt. Zion High School to Randomly Drug Test Some Students

drugtest

Students will be randomly selected for urinalysis tests to detect alcohol or marijuana, among other drugs.