News

Rice replaces ice in India bucket challenge

Rice replaces ice in India bucket challenge

An Indian school boy eats a midday meal provided free at a government school in Hyderabad, India, Thursday, Sept. 5, 2013. India has offered free midday school meals since the 1960s in an effort to persuade poor parents to send their children to school, a program that reaches some 120 million children. The country now plans to subsidize wheat, rice and cereals for some 800 million people under a $20 billion scheme to cut malnutrition and ease poverty. Photo: Associated Press/Mahesh Kumar A.

By Aditya Kalra

NEW DELHI (Reuters) – The famous “ice bucket” challenge is inspiring thousands of Indians to follow suit, but with a twist – they are replacing ice with rice in a bid to help the country’s vast population of poor, hungry people.

The challenge, going viral on social media, involves donating a bucket of rice to someone in need and clicking a picture to share online, with a tag #RiceBucketChallenge, to raise awareness.

Started by 38-year-old journalist Manju Latha Kalanidhi in the southern city of Hyderabad, the movement’s Facebook page defines it as a “local challenge for local needs” and has clocked more than 52,000 ‘likes’ so far.

The inspiration was drawn from the “ice bucket” challenge, in which people pour a bucket of ice-cold water over their heads to encourage donations for research into Amyotrophic Lateral Sclerosis, a neurodegenerative disease. Celebrities such as software tycoon Bill Gates and tennis great Roger Federer have participated.

“I felt (the ice bucket challenge) was a little bizarre … hunger is a disease anybody would connect with,” Kalanidhi told Reuters.

Kalanidhi’s project has started to draw mass support. Students of the Indian Institute of Management in the southern state of Kerala posted a video after donating rice, while budget airline AirAsia India said its chief executive and senior management will participate on Monday.

Mass hunger, much of it poverty-induced, continues to haunt India. The country last year ranked 63rd on a list of 78 countries tracked by the International Food Policy Research Institute’s Global Hunger Index. China ranked sixth.

Tackling poverty is high on new Prime Minister Narendra Modi’s agenda. On Thursday, he launched a banking-for-all scheme that he said should end “financial untouchability” and help lift people out of poverty.

India is the world’s second-biggest rice consumer, with reserves of 21.2 million tonnes of the grain by July 1. It was the world’s biggest rice exporter last year.

(Editing by Douglas Busvine and Clarence Fernandez)

Recent Headlines

in Local

New Illinois Schools Chief Says Funding Fix Could Take Years

Tony Smith

Smith also says charter schools should be part of the mix.

in Local

Debate in General Assembly over Civics Class Requirement

Illinois General Assembly

Bill also passed to use e-learning in Illinois schools during inclement weather.

in Local

Autism Programs Hopeful Lawmakers Will Come to Their Rescue

autism

Providers say some programs may not survive if funding is not restored.

in Local

DeWitt Co. Settlement OK’d in Dispute to Put Toxic Waste Over Aquifer

water

DeWitt county has approved a settlement with a landfill company.

in Local

Kankakee Co. Sheriff Describes Security Lapses that led to Inmate Escape

inmate_exiting_kamron_taylor

Sheriff Tim Bukowski says investigators found no inmate count had been done.