News

Oprah has everything – even her own Starbucks drink

Oprah has everything – even her own Starbucks drink

DRINK LIKE OPRAH: For each Teavana "Oprah Chai" product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education. Photo: Reuters

(SEATTLE) – Starbucks Corp will add a celebrity blend to its big tea push when it debuts “Oprah Chai,” a tea-based drink created by media mogul Oprah Winfrey.

Winfrey and Starbucks’ chief Howard Schultz clinked tea cups on Wednesday at the company’s annual meeting as they announced the new brew, which will go on sale at Starbucks and Teavana stores in the United States and Canada on April 29.

Starbucks, the world’s biggest coffee chain, is looking to tea as a way to keep expanding its sales as competition grows in the coffee market and it continues moving into new global markets.

“We are going to elevate the tea experience in the same way we did for coffee,” Schultz said, adding that partnering with Oprah “is a strong next step forward in accomplishing this objective.”

Starbucks said Winfrey developed the tea with Teavana’s teaologist Naoko Tsunoda.

Winfrey, a tea aficionado, said her taste runs toward the spicy, robust and fuller-bodied. And to that end, “Oprah Chai” is a blend of tea infused with cinnamon, ginger, cardamom and cloves, and will be sold in tins or as prepared tea lattes.

For each Teavana “Oprah Chai” product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education.

According to The Tea Association of the USA, tea is the most widely consumed beverage in the world next to water. While tea is the more popular beverage, coffee is king when it comes to sales.

Global coffee retail sales were $75.7 billion in 2012 compared to $40.7 billion for tea, according to market research firm Euromonitor International.

Seattle-based Starbucks’ $620 million purchase of tea store chain Teavana Holdings Inc in 2012 was its largest acquisition to date.

(Reporting by Bill Rigby in Seattle and Lisa Baertlein in Los Angeles; editing by Andrew Hay, Bernard Orr)

Recent Headlines

in Local

Ill. Route 97 Closed at Koke Mill, Moore Rd. Due to Accident

Fresh
0630_accident

Police so far haven't said what caused the crash, nor have they said if there are any injuries.

in Local

Man Dead After Motorcycle Crash

local_news_generic

A Springfield man is dead after an early morning motorcycle crash.

in Local

Winslow Remains as Police Chief

springfield_police_1

Kenny Winslow was the top choice out of nine candidates.

in Local

Rauner Visits IEMA, IDOT in Springfield — Tries to Reassure Employees

Illinois Gov. Bruce Rauner enters the House to applause to delivers his first budget address to a joint session of the General Assembly in the House chambers Wednesday, Feb. 18, 2015, in Springfield Ill. Illinois Rep. Greg Harris is seen on the far right.

The governor is spending the last day of the fiscal year visiting state agencies in Springfield and Chicago, trying to reassure employees they’ll get paid.

in Local

Flood Threat in Illinois

flood

US Army Corps briefs state panel