News

No more ‘having it your way’ at Burger King

No more ‘having it your way’ at Burger King

HOLD THE PICKLES, HOLD THE LETTUCE, SPECIAL ORDERS DON'T UPSET US:Burger King is dropping its 40-year-old jingle and slogan, "Have It Your Way," in an effort to revamp its image. Photo: Associated Press

NEW YORK (AP) — Burger King isn’t just flipping patties, it’s flipping the script — by doing away with its 40-year-old slogan, “Have It Your Way.”

The new slogan: “Be Your Way” — promoting individuality in people, rather than its burgers.

The burger chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that began airing last night.

Burger King says the new motto is intended to remind people that “they can and should live how they want anytime.”

Whether that will help Burger King close the gap with McDonald’s and carve out a bigger niche in fast food sales remains to be seen.

At least we’ve got YouTube to remind us of the good, old days:

Recent Headlines

in Local

Judge Makes Ruling in Drowning Death Civil Suit

sangamon_county_building_3

A judge has clarified what the family of a Springfield drowning victim will receive after a jury in February said the city acted recklessly when the teen died in 2007.

in Local

Study: Illinois High in Political Corruption

jail

Illinois remains No. 3 in the nation when it comes to political corruption.

in Local

Budget “Circus” Continues Inside Capitol

money

The Illinois Senate made a number of moves on a state budget.

in Local

Sugary Drink Tax Still in Play, Says Advocate

soda_pop

A sugary drink tax is still in the mix at the Capitol.

in Local

New Proposal to Take ALPLM Away from Historic Preservation Agency

FILE - In this Feb. 10, 2012 file photo, school students enter the "White House" as a life-size Abraham Lincoln replica stands outside, while touring the Abraham Lincoln Presidential Library and Museum in Springfield, Ill. The chairman of the foundation behind the Library and Museum says fundraising is drying up because of tensions between library directors and the state agency that oversees it.

Lawmakers will proceed with making the Abraham Lincoln Presidential Library and Museum its own entity.