News

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDONALD'S:In response to the criticism on social media, McDonald's spokeswoman Lisa McComb noted that since 2009, the character has been "loved and well-received by children and families in Latin America and Europe." Photo: Associated Press

By Mary Wisniewski

CHICAGO (Reuters) – McDonald’s restaurant chain says its new “Happy” mascot will bring “fun and excitement” to its children’s meals, but social media contend the toothy, red box-shaped character will have the opposite effect.

Twitter responses to McDonald’s mascot announcement on Monday complain that the animated red Happy Meal box, with its cavernous dark mouth and rows of large white teeth, is scary and will bring children nightmares instead of joy. “It’s the meal that eats you,” said one comment. Another said, “I didn’t want to sleep tonight anyways, it’s cool.”

The character will be introduced nationwide on Friday. Oak Brook, Illinois-based McDonald’s said in a statement that it will encourage kids to enjoy healthy food choices, like fruit, vegetables and low-fat dairy.

In response to the criticism on social media, McDonald’s spokeswoman Lisa McComb noted that since 2009, the character has been “loved and well-received by children and families in Latin America and Europe.”

“Social media is a great place to have a conversation and express an opinion, but not all comments reflect the broader view,” McComb said in an email on Tuesday.

The mascot announcement comes on the heels of the chain’s efforts to rebrand its popular “spokesclown,” Ronald McDonald.

The restaurant chain, which has its annual shareholders’ meeting on Thursday, has often been the focus of criticism over the fast-food industry’s penchant for offering indulgent, high-calorie food. In recent years, the U.S. food industry in general has faced government and consumer pressure to address the global obesity epidemic.

In March 2012, McDonald’s started automatically including apple slices and a kid-size fry in every Happy Meal and Mighty Kids Meal. This July, McDonald’s will also start introducing “Go-GURT” low-fat strawberry yogurt to children’s meals.

(Reporting by Mary Wisniewski; editing by Gunna Dickson)

Recent Headlines

4 hours ago in Local

Illinois Woman Sentenced for Health Care Fraud

gavel2

Ann Marie Sheppard of O'Fallon was sentenced this past week. The first six months of her probation will be served in home confinement.

5 hours ago in Local

Bill Seeks to Ban Drones From Flying Near Prisons

FILE - This March 12, 2014 file photo shows a drone landing after flying over the scene of an explosion that leveled two apartment buildings in East Harlem in New York. Brian Wilson, the owner, says he uses the aerial drone to document buildings, weddings and news events. The Federal Aviation Administration bars commercial use of drones no matter how seemingly benign. Officials say rules to address the special safety challenges associated with unmanned aircraft need to be in place before they can share the sky with manned aircraft and final regulations could be years away. But tempting technology and an eager marketplace are outrunning the aviation agency's best intentions. Photographers, real estate agents, moviemakers, and others are hurrying to embrace the technology.

The bill, sponsored by Sen. Tim Bivins, seeks to prevent drones from flying over prison yards and dropping packages containing drugs, pornography, razorblades and other contraband, which has happened in other states.

5 hours ago in Local

Officials Delay Decision on Delavan Armory

wtax 011015

Officials met Monday in Delavan and decided to delay a decision on the building's future until June, when they will have more information on various options.

5 hours ago in Local

Water Monitors to Test Quality of Bloomington Lakes

bloomington

Stations will be installed in creeks flowing into Lake Bloomington and Evergreen Lake this spring.

5 hours ago in Local

Voter Registration Deadline Ahead for March 15 Primary

I Voted Stickers

The Illinois primary election is March 15.