News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Local

Illinois Basketball Museum to Open in Pontiac

basketball

A museum dedicated to Illinois basketball glory will open to fans by 2016.

in Local

Effingham Cross Draws Nearly 10k Visitors

cross_crossroads

9,479 people visited the Cross at the Crossroads.

in Local

Illinois Threatens to Withhold Funds if School Districts Don’t Test

Student Testing

Chicago Public Schools have already declined to offer the PARCC assessment tests.

in Local

Springfield Teen Taken Charged in Tuttle Murder

policetape2

A 16 year old Springfield youth has been charged with First Degree Murder in Tuttle's death.

in Local

Durbin Introduces Bill to End Cuban Travel Ban

durbin

The travel ban has been in effect since 1960, ostensibly as a way to prevent Americans from supporting the Castro communist regime.