News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Local

Illinois First State in the Nation to Lock Painkiller Bottles

med bottle lock

The one-year program will put the locks on painkillers that contain hydrocodone, also known as Vicodin or Norco.

in Local

The Du Quoin State Fair is on Now Through Labor Day

du quoin

Fair Manager Patrick Buchen says it's a money windfall for the area.

in Local

Pair of House Fires Look Like Arson but Appear to be Unrelated

fire truck

SPD and SFD continue to investigate the fires which occured within 90 minutes of each other.

in Local

Judge Considers Whether to Dismiss Illinois Head-Injury Suit

ihsa

Cook County Judge Leroy Martin Jr. heard oral arguments Friday.

in Local

Ex-Washington Mayor Don Gronewald Dead at 83

wtax 011015

Gronewald, mayor of the central Illinois town from 1989 to 2001, died Tuesday at OSF Saint Francis Medical Center in Peoria.