News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Recent Headlines

in Local

“Workers Comp Reform” Fails in Illinois House

illinois house

The Illinois House closed out the week with Democrats taking another whack at the governor's "Turnaround Agenda."

in Local

New University of Illinois President Visits UIS

5-22-15 timothy kileen

New University of Illinois president Timothy Killeen is reacting to published reports suggesting that community college and university presidents get some pretty expensive perks.

in Local

Legislation Helping Mahomet Aquifer Goes to Governor

water

A measure affecting water supplies in some regional communities has passed through the General Assembly.

in Local

Cubs Owner Buys More Nearby Rooftop Buildings

cubs

Cook County property tax records show that an entity controlled by the owner of the Chicago Cubs has purchased three more rooftop buildings next to Wrigley Field.

in Local

New IL Corrections Director Resigns

Seal_of_Illinois

Illinois Gov. Bruce Rauner's choice for state prisons director has resigned just two months into the job.