News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Recent Headlines

in Local

U of I Economist: Farmers Who Rent May Need To Re-Negotiate

corn

A University of Illinois Economist says farmers who rent may have to renegotiate their terms due to fall in profits.

in Local

Thousands of Gallons of Used Cooking Oil Stolen: 3 Arrested

gavel2

Three men have been arrested for stealing cooking oil from restaurants to sell to biodiesel plants.

in Local

Prison Time For Former Custodian: Sex With Special Ed Student

jail

A former Jr. High custodian goes to prison for sex with a 15-year-old special education student.

in Local

Minimum Wage: Illinois Workers Demand Increase

Fast Food Workers Convention

Illinois Fast Food Workers demand an increase in the state's minimum wage.

in Local

Potential for Severe Weather Today in Central Illinois

tornado

Potential threat of severe weather this afternoon through tonight in Springfield and Central Illinois.