News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Recent Headlines

in Local

Springfield School District Still Focusing on Security

school board headquarters

Gill: School district taking on safety head-on

in Election 2014, Local

Grimm Polling Between 6 and 7 Percent in Governor’s Race Poll

chad_grimm

The Libertarian candidate for governor is getting 6 or 7 percent in public opinion polls, which is greater than the lead that Gov. Pat Quinn enjoys in recent polls.

in Local

Chicago Civil War Site Recognized

local_news_generic

The former site of a Civil War training and prisoner of war camp on the South Side of Chicago has received formal recognition.

in Local

Concealed/Carry Not a Problem for Most Cops

siren

Cops always expect the unexpected

in Election 2014, Local

Central Illinois Teens Working as Election Judges

votesigns

Dozens of high school students in central Illinois will serve as election judges at the polls this Election Day.