The Chicago Cubs say they’ve struck a deal with Anheuser-Busch InBev that could mean the Budweiser logo on a new sign in the right-field at Wrigley Field.
The team announced Friday that the brewer would be its “exclusive marketing partner” for beer and malt beverages at Wrigley Field. The deal also includes the Cubs spring training facility in Mesa Ariz. Terms of the deal weren’t disclosed. Cubs spokesman Julian Green says the new agreement means the Budweiser sign could go up as early as 2014.
The Cubs say in a written statement that the agreement means the team is ending its decades-long marketing relationship with Old Style in 2014. However, Old Style beer still will be served at Wrigley Field for remaining games.